Patients are searching for your treatment — and booking with the practice down the road.
We build the search, advertising and follow-up systems that fill dental chairs with the treatments you actually want to be doing.
- Who we work with
- Single-site practices, multi-site groups and specialist clinics
- Markets
- Ireland, United Kingdom, Canada, United States
- Engagements
- Monthly retainer, fixed project, or pay-per-enquiry
Dentistry is two businesses, and most agencies only market one
A hygiene recall and a €12,000 full-arch case share a building and nothing else. One runs on retention, reminders and convenience. The other is a months-long decision with finance, fear and three consultations in it. Run them through the same funnel and you fill the book with the cheap half.
A full diary is not a profitable diary
Check-ups and emergencies will fill a schedule on their own. If the high-value treatment plans are not being generated, you are working flat out for the same number at the end of the month.
Dental clicks are among the most expensive there are
Implants and aligners sit in the top tier of local paid search costs, and every corporate group in your city is bidding. Landing pages and negatives are the difference between a case and a wasted budget.
Anxiety is the real objection
Most people who need treatment are not comparing composite brands. They are nervous, embarrassed, or worried about the bill. Pages that address that convert better than any before-and-after gallery.
One partner for the whole patient pipeline
Planned, built and run under one roof — the same way Build+Ranks runs its own healthcare platforms.
Dental SEO
Treatment pages, dentist profiles and cost guides written to rank for the terms patients type before they pick up the phone.
- Treatment pages
- Technical SEO
- Authority links
Local & Maps SEO
Own the searches happening within a few minutes’ drive of the door — for every site in the group, not just the flagship.
- Google Business Profile
- Area pages
- Citations
AI search & GEO
Patients increasingly ask an assistant first. We structure your content so the answer names your practice.
- Schema
- Entity clarity
- Answer coverage
Google & Meta Ads
Campaigns built around treatment intent and catchment, with negatives tuned weekly so you stop paying for price-shoppers and job seekers.
- Search & PMax
- Meta
- Cost per case
Website design & build
Fast, accessible practice sites with transparent fee pages, finance options, nervous-patient content and booking that reaches your reception software.
- WordPress
- Accessible
- Built to convert
Clinical content
Plain-English treatment, aftercare and risk content drafted for your review and published under your clinical sign-off.
- Dentist-reviewed
- Patient guides
- Blog
CRM & patient automation
Every enquiry captured, screened and routed to reception with the context they need — no leads buried in a shared inbox over a bank holiday.
- Intake forms
- No-code automation
- Practice software handoff
Recall & reactivation
The cheapest new patient is the one already on your list. Lapsed-patient campaigns, unbooked treatment plan follow-up and recall that people actually respond to.
- Lapsed lists
- Plan follow-up
- Email & SMS
Tracking & reporting
Consent-safe analytics tied to booked consultations and accepted treatment plans, not vanity clicks. One dashboard, one monthly call.
- GA4 & consent
- Call tracking
- Monthly review
How a search becomes an accepted treatment plan
Four stages. Reception only ever sees stage four — a patient who knows the treatment, the fee range and the finance options before they ring.
Found
The patient searches a symptom, a treatment, a cost or your name. Search, maps, ads and AI answers all point to one place.
Convinced
Treatment detail, honest fee ranges, finance, recovery, sedation options and the clinician’s training. Enough to make the enquiry.
Qualified
Intake asks what reception would: treatment interest, timeline, whether they are a current patient, anxiety, and how they want to be contacted.
Handed over
The enquiry lands with your practice software or front desk in the format they work in, with full context, ready to book.
Marketing built around the treatment, not the sector
Each treatment has its own search demand, patient decision cycle and enquiry quality problem. Whitening is an impulse; a full-arch case takes nine months. Pick yours.
- Dental implants Single, multiple, bone graft
- Full-arch & All-on-4 Highest value case
- Clear aligners Invisalign and alternatives
- Fixed braces Adult and teen
- Veneers Composite and porcelain
- Smile makeovers Combined cosmetic
Four markets. One playbook, localised.
Public schemes, insurance, patient finance and advertising rules differ in every market. A UK practice weighing NHS against private and a US practice negotiating PPO plans are not running the same campaign.
Ireland
26 countiesProvinces
Cities
United Kingdom
4 nationsNations
Cities
Canada
10 provincesProvinces
Cities
United States
50 statesStates
Cities
English-language markets only, so the clinical content is written once and localised rather than translated. Browse every county, province, state and city →
We run our own dental and healthcare platforms first
Most agencies learn healthcare on a client’s budget. Build+Ranks builds and operates its own healthcare properties — dental matching services, clinic comparison platforms and private-pathway information sites.
That means the playbook we sell you is the one we run daily on domains where we carry the cost of every mistake. It also means we already rank for the terms your patients search, in the counties you draw from.
Dentals.ie
Patient-to-dentist matching across 107 dental services and all 26 Irish counties, with booking built in.
ComparisonMedicalGuide.ie
Ireland-wide healthcare information and clinic comparison platform, built to reference-publication standards.
Elective & cosmeticBloomed.ie
Cosmetic treatment comparison and enquiry routing — the same high-consideration funnel as full-arch and veneers.
Information hubSurgeryCentre.ie
Public, private and cross-border treatment pathways explained, from search through to referral.
Measured on booked consultations
Figures cover combined activity across this division and Build+Ranks group platforms. No outcome is guaranteed, and nothing here is a clinical claim.
“{{TESTIMONIAL — one or two sentences from a principal dentist or practice manager about enquiry quality and treatment plan value, not about how nice the website looks.}}”{{NAME}} · {{ROLE}}, {{PRACTICE}}
Three ways to work with us
Monthly retainer
Search, ads, content and reporting run as one programme. Most practices and groups start here.
Fixed-scope project
A new website, a migration, a tracking rebuild, or a launch campaign for one treatment or a new site — quoted and delivered.
Pay-per-enquiry partnership
We build and fund the platform; you pay only for qualified patient enquiries. Limited to one practice per treatment and city.
Book a strategy call
Thirty minutes. We look at your current visibility, where your enquiries come from today, and what the realistic first ninety days look like. You leave with the findings whether or not you work with us.
What we will ask for
- Your website, and any directory profile you currently rank under
- The treatments you want more of, and the ones you would rather refer out
- Chair count, associate capacity and how far patients travel to you
- Read-only access to analytics, Google Business Profile and ad accounts, if they exist
We work with one practice per treatment and city, so the call is also a check that we are not already committed in your area.
Questions we get on the first call
Do you work with competing practices in the same city?
No. One practice per treatment per city. If we are already committed in your area we will say so on the first call and point you to the nearest market we can take.
How long before we see results?
Paid campaigns can produce enquiries in the first few weeks. Search takes longer — expect movement at three months and compounding from six. Anyone promising page one in thirty days is selling you something else.
We want implant and aligner cases, not more check-ups. Can you target that?
That is most of the job. High-value treatment runs on its own pages, its own campaigns and its own qualification questions, kept separate from general and emergency demand so the two do not compete for the same budget or the same slot in the diary.
Who writes the clinical content?
We draft it, you review and sign it off, and the page carries your name as the reviewer. Nothing clinical is published without a dentist’s approval.
Will this comply with our advertising rules?
We build to the regulator in your market — the Dental Council and ASAI in Ireland, the GDC, ASA and CAP Code in the UK, the provincial dental colleges in Canada, and state dental boards plus FTC rules in the US. Before-and-after photography, patient testimonials, “specialist” and “best” claims, and price advertising are the usual pinch points, and we handle each differently by market.
Do you work with multi-site groups?
Yes, and the structure changes. Groups need a location architecture that lets each site rank in its own catchment without cannibalising the others, plus reporting that shows which site each enquiry belongs to. Single-brand and multi-brand groups are handled differently.
Do you replace our existing website?
Only when it is holding you back. Often the faster route is to fix structure, speed and the enquiry flow on what you have, then rebuild once the pipeline is paying for it.
Will this connect to our practice management software?
Usually. Where a proper integration is available we use it; where it is not, enquiries are routed to reception in a consistent format with the context they need. Tell us what you run on the first call and we will say plainly which of the two applies.
What does it cost?
Retainers are scoped to the number of treatments and locations you want to win. Projects are quoted fixed. The pay-per-enquiry partnership has no monthly fee. We give you a figure after the first call, not before.
How does this relate to Build+Ranks?
We are the dental division. You get a specialist team and the group’s infrastructure behind it — hosting, development, automation and analytics. Contracting is with Build+Ranks.
We are outside Ireland, the UK, Canada and the US. Can you help?
This division works in English-language markets only. Build+Ranks operates in sixteen markets across Europe and North America, so ask us and we will route you to the right team.